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Enquirer Consulting Group / Prepared for Amka Products
August 2026

Over fifty brands, and a
short list of buyers.

Prepared for Suraj Maharaj. A read on the distribution side of personal care: category buyers, wholesalers and the importers who take a brand into a market it is not in yet.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

In this category the buyer list is short, senior and hard to reach.

01
Retail and pharmacy chains, where a listing decision for an entire category can sit with one buyer per format.
02
Wholesalers and cash and carry operators who supply the independent trade, and who decide what the independents can stock at all.
03
Importers and distributors in export markets, each carrying a portfolio and taking on only a small number of new brands in a year.
04
Professional and salon distribution, a genuinely separate buyer from grocery and pharmacy, with its own calendar and its own gatekeepers.
05
In this market that whole group is worked through agents, trade fairs and long-standing relationships, so the buyer who has never met the brand is usually the one nobody reaches.
A house of more than fifty brands has more than one door. The constraint is rarely the product, it is who has heard about it this year.
Prepared for Amka Products
Where this goes

Relationships you have, and the ones nobody has started.

Today
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In this category new listings and new territories mostly come from trade fairs, agents and relationships that already exist.
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Category buyers move roles often, so a relationship built over years can disappear with one appointment.
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The distributor who would take a brand into a new country rarely announces that they are looking.
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A trade fair puts a brand in front of whoever walked past the stand, once a year, at a fixed cost.
In the first weeks and months
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A named list of category buyers, wholesalers and importers, by market, by format and by role, built account by account.
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One message per named buyer about one category, in your voice, human reviewed before it sends.
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An interested reply reaches your commercial team the day it lands, with the person and a way to reach them.
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A live record of every market and buyer approached, so a change of contact does not reset the relationship to zero.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Amka Products

What we would build.

The named universe

Buyers, wholesalers and importers built as named companies and named people by market, kept current as those people change roles.

Message written per reader

Each message written for one buyer about one category, human reviewed, never a template with a company name dropped into it.

Warm handoff, same day

A positive reply reaches your team while it is still warm, with context attached, so it never waits in a shared inbox.

Four months in market against your own target markets. Then the engine, the data and a trained operator belong to you.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of category buyers, wholesalers and importers by market, then keep it current.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a manufacturer with a wide portfolio

One conversation can carry a whole portfolio.

01

The buyers are countable

This is not a mass market. It is a defined set of named people per format per country, which is exactly the shape that suits outreach by name.

02

Contacts change, records do not

When a buyer moves, the account should not go quiet. A kept record turns a lost contact into a warm reintroduction inside a week.

03

One point of contact

One contractor, a network of specialists behind it, and nothing for your commercial team to manage while it runs.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Amka Products.